Digital product passport
KOINOR already equipped with digital product passport in Milan
Michelau / Milan. At the Salone del Mobile in Milan, KOINOR showcases how expectations for high-quality living continue to evolve. The brand stands for design, customization, craftsmanship, comfort, and Made in Germany. This commitment extends beyond the product itself, continuing throughout the entire user experience—from selection and daily use to service and value retention.
Together with Narravero, one of Europe‘s leading specialists in Digital Product Passports, KOINOR is creating the foundation. Through the Digital Product Passport (DPP), product-specific information and service offers can be directly linked to each piece of furniture and accessed via smartphone at the right moment—across the entire product lifecycle. Care, features, usage, and service are made accessible in a contemporary way that simplifies everyday life.
In the premium segment, this form of product support is gaining increasing importance. The premium character of highquality furniture is no longer measured solely by design, materiality, and comfort. Traceable quality standards and individualized service that promote and support long-term furniture use are becoming decisive factors. „Premium doesn‘t end at the customer‘s front door. We want our furniture to speak for itself even after ten years—with genuine information, genuine service, and genuine quality proof.“ Harald Riemer, Head of Marketing KOINOR
KOINOR‘s innovative approach via the Digital Product Passport also offers benefits for retailers. It strengthens consulting, service, and customer loyalty far beyond the point of sale. Product information can be made available directly at the furniture, service contacts are facilitated, and the connection to the customer persists after delivery. This creates additional touchpoints in after-sales service and expands the value of high-quality furniture in long-term use.
„The furniture industry has built for decades what lasts. Now it‘s learning that longevity means not just material—but also information, history, and accessibility. KOINOR is one of the first to take this seriously.“ Thomas Rödding, CEO Narravero
Thus, KOINOR presents a topic in Milan that will shape the future of the industry far beyond regulatory requirements. With the early introduction of the Digital Product Passport—fully implemented across all exhibits in 127 individual elements— the brand demonstrates the potential of high-quality furniture when it remains not only designed and used, but truly accessible far beyond the purchase. KOINOR shows how the brand consistently evolves: Design and comfort remain at the core, complemented by a product experience that is designed for the long term and extends the brand‘s premium claim in a contemporary manner.